Rebranding of Courvoisier's flagship brandy.
I re-crafted the VS bottle with the intentions of enticing a younger audience, whilst still maintaining Courvoisier’s ‘purist’ brandy drinkers. Courvoisier's success is largely due to the iconic figure, Napoleon Bonaparte. Their current brand hints at this subtly, but I felt more of a connection could be made.
Therefore the choice of colour, Napoleon's own quotes, the energetic character and sail shaped bottle all pay homage to the world renowned military and political leader.
