A rebrand of CND (Campaign for Nuclear Disarmament) to CNA (Campaign for Nuclear Awareness).

The rebrand was aimed at a younger audience, who will soon carry the CND torch. It focused on encouraging awareness of the nuclear issues, by means of information graphics. The aim was to be impartial, and informative. The style of the brand tried to create a chic nostalgia, playing ironically on peoples' perceptions of how the nuclear issues are old news.

Boards detailing the rebrand.

The Cards

The Banner

The advertising stings

CND's website.

http://www.mattturnbulldesign.com/folio/files/gimgs/16_cnabanner1.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cnabanner2.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cna1.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cna2.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cnatin.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cnatin2.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cnacards.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cnasite2.jpg
http://www.mattturnbulldesign.com/folio/files/gimgs/16_cnasite.jpg